Getting new customers is always a priority for business owners, but they shouldn’t be the only place you’re turning your attention to.  If you’re lucky, those new customers you’re onboarding will become permanent mainstays in your customer base—and you want to keep it that way. But if you keep getting stumped by customer retention, your […]

Leading customers through a successful onboarding process is always a top-of-mind priority for Customer Success Managers (CSMs). But onboarding can be a complex process.  Done correctly, you expertly usher new customers into your business, introducing them to your brand, and enticing them to adopt your products and/or services. Done wrong, however, you can cause customers […]

For a Customer Success Manager (CSM), your main focus is always on your relationships with your customers and what you can do to help them reach their goals. As you nurture your customer relationships, you also need to consider how you track and log these relationships over time. This is why it’s important to pay […]

There’s a lot of talk going on about customer data and analytics and what it can all do for your business. But are you secretly feeling a little lost?  If you are, you’re not the only one. Learning how to decode analytics and make real sense of your customer data can be a bear for a […]