Getting new customers is always a priority for business owners, but they shouldn’t be the only place you’re turning your attention to. If you’re lucky, those new customers you’re onboarding will become permanent mainstays in your customer base—and you want to keep it that way. But if you keep getting stumped by customer retention, your […]
CSMs: How Are You Measuring the Effectiveness of Your Onboarding Programs?
Leading customers through a successful onboarding process is always a top-of-mind priority for Customer Success Managers (CSMs). But onboarding can be a complex process. Done correctly, you expertly usher new customers into your business, introducing them to your brand, and enticing them to adopt your products and/or services. Done wrong, however, you can cause customers […]
AirDeck Makes It Easy for CSMs To Track Customer Touchpoints
For a Customer Success Manager (CSM), your main focus is always on your relationships with your customers and what you can do to help them reach their goals. As you nurture your customer relationships, you also need to consider how you track and log these relationships over time. This is why it’s important to pay […]
Decoding Analytics: How to Make Sense of Your Customer Data
There’s a lot of talk going on about customer data and analytics and what it can all do for your business. But are you secretly feeling a little lost? If you are, you’re not the only one. Learning how to decode analytics and make real sense of your customer data can be a bear for a […]
5 Things Your Customer Success Team Should Be Measuring
Customer success management can be a complicated game. As you guide your customers through the onboarding process and beyond, there are a lot of balls in the air to juggle. How can you know how your customers are doing? Are they getting what they need out of your product? Where are they having difficulties? To […]